Working approach, prices and order stages

This page shows a global and comprehensive approach of the different aspects of the work relationship with a professional freelance in visual communication. Its content can of course be adapted in a particular manner for several different types of visual design services (especially for illustration).

The visual communication as an investment

Visual communication is a service like no other, because what is sold are visual ideas and concepts. It is first an investment which will allow the generation of an emotion in the mental perception of the target audience. The goal is to catch its attention while conveying in the best way messages and values. Wether it is for graphic design, illustration or photography, an appropriate message given at the right time to the correct person and properly organized will move your target audience. Moreover, this will allow you to stand out from the competition and reach your various commercial or personal goals.

The professional freelance in visual communication : the concern for the quality of the work

The expertise of a professional freelance is the result of several years of university, practice and experience, complemented by continuing education. Thus the services of a professional freelance could never compete in cost with the various low-cost websites offering poor quality services and which are usually localized in economically underdeveloped countries. Some of the people working for these websites do not comply with the copyright laws and sometimes ever use child labor. They will never compete either with the various speculative work contests. The results of these services is unfair competition leading to generic designs and no work ethic. A professional freelance is dedicated to the project and the client in order to build a collaborative long-term and profitable relationship for both; he can provide advice to enable you to develop new visions and successful strategies. Thus the profesionnal freelance proposes to construct a real exchange, especially during the design process.

Fair and custom prices

The tax status of the professional freelance is special. It allows a great freedom of action but it is subject to high taxes, numerous hardware and software expenses and a lack of social protection. The prices derives from my expertise and the choice to follow a complete design process (as detailed below) to deliver relevant and value added results. The final visual result is the tip of the iceberg, and directly comes from each step of the design process. According to the size of the project and your needs, each of these steps can last several hours. However, the prices will always be less expensive than the rates of a design studio.

Thereby, every project is different and there is no preset prices. I offer to my clients to suit their needs by providing them custom estimates. Yet the prices take into account several factors including :

  • the size of the project
  • the use of the deliverables (scale of display / display area, type of use, duration of use)
  • the type of deliverables wanted (design and production constraints, medium, formats, etc.)
  • the deadlines
  • the number of revisions / adjustments
  • the approximate budget (I can in some cases adapt the design process to accommodate your budget)

The working process and the order

Step 1 : Initial contact and estimate request. In order to establish a custom estimate, the client willl define -if needed with my help- the following points :

  • the exact description of the services requested (needs and expectations)
  • the desired deliverables (if appropriate : formats and sizes of the files, the medium, etc.)
  • the design, production and use contraints
  • the goals and the aims
  • the use of the deliverables (scale of display / display area, type of use, duration of use)
  • the desired deadlines
  • the approximate budget

Step 2 : Having established the estimate, it is send to the client for approval. A detailed contract is then signed by both parties.

Step 3 : Briefing and questionnaires to insure the full understanding of the needs and expectations of the client and the project contraints.

Step 4 : Researching and compiling some information and references.

Step 5 : Generating multiple ideas and concepts.

Step 6 : Realizing many conceptual quick sketches and visual experimentations.

Step 7 : Selecting and refining the best concepts (usualy in black and white) and presenting them to the client.

Step 8 : Client feedback, revisions and color adjustments and presentation to the client.

Step 9 : Client feedback, final revisions and final approval of the client.

Step 10 : Delivery.